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About Us

Our Journey

Couples can experience difficulties with conception for many reasons. But disappointment, concern, and the question: ‘What now?’ are factors that unite us all.

Since starting Baby4You under the Tests4Less name in 2002, we have often been invited to share in the joys and disappointments that couples have experienced after embarking on their trying to conceive journey. 

It has been a pleasure and a privilege to have personally connected with so many wonderful people through the service we offer. In turn we would like to take this opportunity to share with you something of our own personal journey. 

Through professional work and qualifications in the fields of Biological Science, Health, Social Work, Education and Counselling - along with our own personal experiences - we developed a long-standing interest in fertility related issues. During the first eighteen years of our married life, an unrealised dream of having children brought us face-to-face with a range of underlying fertility issues that were discovered through various medical tests and investigations. Through our lengthy struggle we came to understand the frustration, disappointment and financial drain that come with infertility.

We reconciled ourselves to a life without children, but when nearing our fortieth and fiftieth birthdays in December of 2002, I was unexpectedly struck down with a ‘mystery illness’. Symptoms included extreme tiredness, stomach pains, nausea and vomiting. Medical investigations eventually revealed the impossible – I was pregnant!

Unfortunately the joy of that discovery – and my dream of being a stay-at-home mum - was tempered by a series of pregnancy-related illnesses that saw me being bed-rested at home and in hospital for the majority of my pregnancy. This unexpected set-back led us both to think of ways to help other couples.

We had personally learned a lot from our own infertility experiences – and we had spent a considerable amount of money along the way. It seemed obvious we should move to provide ‘online’ home-based fertility products, general support and education to others. After all, we now had our beautiful son, Hamish, (born on August 10, 2002 - three weeks early by emergency caesarean section) .

Form these small beginnings our business has grown and in June 2006 we restructured our business under the brand name Baby4You, with a fresh new on-line look and expanded product range. 

We take pride in offering fast and friendly customer service and support. If you have any questions (don’t be embarrassed or hesitant - just ask us!) We will always answer queries regarding our products or fertility testing in general through our Contact Us page.


Our Friendly Service Team

Sandra Photo

Sandra - Reception and Customer Support
Lisa Marie-485-335

Lorrelle - Sales & Marketing


Information on this site is not meant to substitute for the advice of a physician or medical professional and should not be not used for diagnosing or treating a health problem or disease, or prescribing any medication. Information and statements regarding dietary supplements are not intended to diagnose, treat, cure, or prevent any disease. If trying to conceive and you have irregular or absent periods or are not pregnant after 6 months we recommend that you consult a physician.

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